Submission drafting, interview coaching and client feedback strategies for global law firms.
I have assisted firms in multiple European jurisdictions improve their engagement with (and rankings in) the directories. Language barriers and lack of familiarity with the research process can make engaging effectively with the directories even more of a challenge for European firms. Precisely because of this, though, the value offered by consultancy services is perhaps no greater than in Europe.
I have researched and visited Russia, Turkey, Sweden and Bulgaria for one of the market-leading publications and am acutely aware of the obstacles faced. Utilising my services puts at your disposal a consultancy tailored to European firms and dedicated to helping you redress the balance. I can help your firm create submissions which will resonate with the directories.
UK firms often feel their strengths are not accurately reflected when the new tables are published each year. And often with good reason. However, directories offer, in my view, one of the relatively easiest marketing wins available for UK firms - based on vast experience appraising hundreds of submissions provided by leading UK regional and City firms.
Through a strategic, holistic approach emphasising the importance of all three elements of the process (submissions, interviews and client feedback) I can give your firm the best chance of improving on its current rankings and achieving any other directories-related goals you may have.
The principles for engaging effectively with the directories are the same whatever the jurisidiction. DTB has researched the legal markets of the United States (covering life sciences in four consecutive years), Malaysia, mainland China, Hong Kong, Kenya and Nigeria, interviewing and ranking the leading decision makers at all the major corporate law firms. If you are an international firm requiring assistance with creating effective submissions for legal directories then I can help.
Interviews, whether in person or on the phone, offer an excellent opportunity to engage directly with researchers. When used in conjunction with an effective submission they can be one of the most powerful tools available for any firm. DTB has conducted hundreds of interviews with partners and marketing teams in firms across the world and offers unique insight into the common pitfalls - and how to avoid them - of this much misunderstood part of the process.
The quality of your firm's client feedback can have a significant impact on its ranking. DTB can advise on best practice in ensuring that you obtain maximum results from this part of the research process. When combined with effective submissions and interviews, quality client feedback ensures that your firm has the best chance of achieving the ranking it deserves.